Brief Introduction

80/20 Smashburger is a premium burger brand built around the perfect beef ratio, 80% lean, 20% fat, delivering consistently juicy, flavorful smashburgers. The brand is guided by its *“Be the Good”* philosophy, emphasising carefully sourced ingredients, thoughtful design, and a commitment to serving exceptional burgers and fries.

Touch Stack partnered with 80/20 to bring this brand experience to life through a modern, conversion-focused website

Problem Statement

80/20 needed a digital presence that went beyond basic brand visibility. The business required a website that could clearly communicate its premium positioning, showcase its specialty and values, and support customer convenience through online ordering.

The challenge was to translate the in-store brand experience and quality standards into a seamless digital experience.

Solution

Touch Stack designed and developed a responsive website that highlights 80/20’s specialty, brand story, and menu, while also enabling customers to place orders directly from the site

Results

The website provides 80/20 with a strong digital storefront that supports both brand storytelling and online sales. Customers can now easily learn about the brand, explore the menu, and place orders online, helping 80/20 extend its in-store experience into a seamless digital channel.